Short summary
The most important thing to take with you
- The collaboration combines strategic direction with operational delivery.
- Tracking and common KPIs are used to prioritize efforts.
- The goal is a reusable working model, not isolated campaigns.
A collaboration with a focus on effect
Xylem has chosen HERE as support to strengthen its digital marketing. The work is about combining strategic direction with operational execution power in relevant digital channels.
From channel activity to decision support
In order for the marketing to contribute to the business, efforts need to be followed up in the right way. Therefore, tracking, reporting and clear KPIs are important parts of the collaboration.
Digital growth in practice
When strategy, content, advertising and data are connected, it becomes easier to prioritize the next step. This is where HERE contributes: with structure, pace and senior specialist competence.
A model that can be developed over time
When goals, responsibilities and follow-up are shared, the work can be improved without starting over for each campaign. Lessons learned from channels and target groups are fed back into planning, while new activities are prioritized based on business impact and available resources.
In depth
Sources and related reading
Related at HERE
The next step
Do you want to turn insights into action?
We help companies connect strategy, marketing, data and follow-up so that digital efforts lead to concrete business benefits.
Talk to HERE
