Xylem brings in HERE to help with Digital Marketing

Xylem has chosen HERE as support to strengthen its digital marketing. The work is about combining strategic direction with operational execution power in relevant digital channels.

In order for the marketing to contribute to the business, efforts need to be followed up in the right way. Therefore, tracking, reporting and clear KPIs are important parts of the collaboration.

When strategy, content, advertising and data are connected, it becomes easier to prioritize the next step. This is where HERE contributes: with structure, pace and senior specialist competence.

When goals, responsibilities and follow-up are shared, the work can be improved without starting over for each campaign. Lessons learned from channels and target groups are fed back into planning, while new activities are prioritized based on business impact and available resources.