Advertising where the customer plans
Pinterest is often used when people plan purchases, projects, interior design, lifestyle, fashion, food, travel and other visual decisions. This makes the channel interesting for brands that want to influence before the customer has made up his mind.
Visual material with clear function
We help dictate and structure creative formats for Pinterest. The goal is for the content to be inspiring but also clearly linked to the product, category, offer or landing page.
Measurement and channel role
Pinterest needs to be followed up based on its role in the customer journey. We work with pixels, UTMs, directories and reporting to understand how the channel contributes to traffic, engagement, conversions and assistive effect.