More and more people put their question to an AI assistant instead of scanning a list of results. Advertising in ChatGPT is a young channel that is moving fast, and access to formats differs between markets and accounts. We help companies prepare properly: which questions are worth being present in, what a message needs to contain when it sits inside an answer, and how the effect can actually be measured.
Talk to us about ChatGPT AdsOur approach
Prepare and test advertising in ChatGPT — with measurement that holds up when the click does not come from a results page.
Talk to us about ChatGPT AdsFocus areas
Question analysis: which conversations are worth joining
Messaging that works inside an answer, not in an ad slot
Measurement through UTM, server-side tracking and brand effect
In a list of results, ten entries compete for the same glance. In an AI conversation the user gets one coherent answer, and the ad sits inside or beside it. That changes what works: the message has to be a reasonable next step for someone whose question was just answered, not a standalone headline fighting for attention.
A conversation leaves fewer traces than a search. The journey can start with a question, continue as a brand search a few days later and end in direct traffic. So we set up UTM structure, server-side tracking and reporting that accounts for assisted effect and brand searches, rather than judging the channel on the last click.
A company the assistant can already describe correctly has far more to gain from an ad. So we work on both halves: content structured so your products, prices and terms can be repeated accurately, and an ad that meets someone who has already seen you in the answer. That work pays off regardless of how the ad formats develop.
The channel is too young for confident truths. We start with hypotheses about question areas, messaging and landing pages, set a measurement plan before the first krona is spent, and evaluate in rounds. What works gets scaled, what does not gets stopped — and we say so when the conclusion is that the money does more good in another channel.
Tools
Calculate the return on ad spend (ROAS) you need to run profitable advertising. Easily simulate different budget and revenue scenarios to plan your ad strategy.
Go to tools
Build a trackable campaign link with consistent UTM parameters and clear validation against GA4's channel grouping.
Open the toolMeet the team
Senior competence for strategy, implementation and ongoing development within ChatGPT Ads.
FAQ
Ad formats in AI assistants are rolling out in stages, and availability varies by market, account and point in time. We follow the development closely and are open about what is possible right now and what is still at the planning stage. If we cannot run the channel yet, we say so, and start instead with the groundwork that pays off immediately.
Pricing models are not settled the way they are in established channels, and we promise no cost per click before we know what applies to your account. Our fee is based on the work: question analysis, messaging, measurement setup and follow-up.
With UTM structure and server-side tracking for what can be tracked, and with brand searches, direct traffic and assisted conversions for what cannot. We are explicit about which part of the effect is measured and which part is judged.
No, not today. We see it as a complement that catches demand earlier in the journey, when the question is phrased as a question rather than a keyword. Volumes in established channels are still an entirely different order of magnitude.
Make sure the assistant can describe you correctly: structured content, clear product pages, up-to-date details and a measurement setup that copes with traffic carrying no referrer. That is the same work that makes you ready for the ad formats when they open.
Contact us
Tell us how you work with ChatGPT Ads today we will return with relevant improvements and a clear next step.
