Tracking & Visualization

We make the result understandable through tracking, data visualization and reports that market, sales and management can actually use.

Talk to us about Tracking & Visualization

Our approach

That's how we help you Tracking & Visualization

Measure and visualize the impact of everything you do with pixels, dashboards and reports.

We start with your current situation and business goals, prioritize what creates the greatest impact, and build a way of working that can be measured and improved over time.

Talk to us about Tracking & Visualization

Focus areas

This is how we can help

  1. GA4, GTM and conversion tracking

  2. Dashboards and reporting

  3. Measurement plans and KPI structure

Digital Marketing

Measurement that creates safer decisions

When marketing and sales are to be prioritized, the data needs to be reliable. We help companies set up tracking that shows what happens from the first click to a lead, purchase, quote or other business event.

GA4, GTM and conversion structure

We work with Google Analytics 4, Google Tag Manager, events, pixels, consent mode and conversion points. The goal is to create a tracking structure that is clear, sustainable and debuggable.

Dashboards for market, sales and management

Data only becomes valuable when it is comprehensible. We build dashboards in, for example, Google Looker Studio where KPIs, channel data and business results are visualized in a way that supports decisions.

Meet the team

Our specialists in tracking & visualization

Meet the team that helps our customers with strategy, implementation and development within tracking & visualization.

FAQ

Frequently asked questions about tracking & visualization

Can you set up GA4 and Google Tag Manager?

Yes. We help with both new implementation, troubleshooting, event structure, conversions and documentation.

Do you build dashboards?

Yes. We build reports and dashboards for market, sales and management, often in Google Looker Studio but also with other data sources.

How do you work with consent and consent mode?

We ensure that the tracking works together with CMP, consent and the ad platforms' requirements as far as possible based on the selected technical setup.

How long does a tracking implementation take?

A basic GA4 and GTM setup can be in place within weeks, while more advanced server-side tracking and custom dashboards take longer. We prioritize the measurement points that influence decisions first.

Can you debug and take over an existing measurement set?

Yes. We often conduct an audit of existing tracking, find gaps and double counting and establish a clear, documented structure that can be trusted.

Contact us

Do you want to develop the work with tracking & visualization?

Describe the current situation and we will connect you with the right specialist and suggest a concrete next step within tracking & visualization.

Contact person

Robin Pettersson+46 (0)723 - 32 75 10