Tools
UTM builder with naming convention
Create a consistent, trackable campaign link. The tool normalizes the UTM tags and warns of media at risk of ending up in "Unassigned" in GA4.
FAQ
Frequently asked questions about UTM builder with naming convention
What are UTM parameters?
UTM parameters are tags added to a URL to describe campaign, source, medium and content. They make it possible to follow traffic and results in, for example, Google Analytics 4.
Why is a naming convention important?
A common naming convention prevents the same channel from being written in several different ways. It provides cleaner reports, fewer Unassigned sessions and comparable data over time.
Is the campaign link saved at HERE?
No. The link is created locally in your browser and is not sent to HERE or any other server.
The next step
Do you want us to help you for real?
The tool gives a quick indication. If you want to translate the numbers into profitable, measurable growth, our specialists will help you all the way - unconditionally to begin with.
Talk to a specialist