SEO needs to be central to a brand and domain migration.
Dreamlogistics becomes Shelfless and chooses HERE as its SEO partner
Alongside the rename to Shelfless, HERE was entrusted with supporting the migration, organic visibility and continued growth.
Short summary
The most important thing to take with you
Existing visibility should be mapped before the structure changes.
Technology, content and measurement need to be coordinated throughout the transition.
A new name with visibility intact
When Dreamlogistics became Shelfless, the brand and its digital presence had to move without losing the visibility built up over time. HERE was asked to support the SEO work through the change.
A migration under control
A successful migration requires an inventory of existing pages, clear redirects and ongoing checks on indexing and traffic. The work has to be planned before the new solution launches.
A foundation for continued growth
After the transition, work continues on structure, content and technical quality so the new brand can grow organically in the markets that matter.
In depth
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