Short summary
The most important thing to take with you
- SEO needs to be central to a brand and domain migration.
- Existing visibility should be mapped before the structure changes.
- Technology, content and measurement need to be coordinated throughout the transition.
A new name with visibility intact
When Dreamlogistics became Shelfless, the brand and its digital presence had to move without losing the visibility built up over time. HERE was asked to support the SEO work through the change.
A migration under control
A successful migration requires an inventory of existing pages, clear redirects and ongoing checks on indexing and traffic. The work has to be planned before the new solution launches.
A foundation for continued growth
After the transition, work continues on structure, content and technical quality so the new brand can grow organically in the markets that matter.
In depth
Sources and related reading
Related at HERE
The next step
Do you want to turn insights into action?
We help companies connect strategy, marketing, data and follow-up so that digital efforts lead to concrete business benefits.
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