Short summary
The most important thing to take with you
- The course content is tied to what working life actually needs.
- Industry expertise and teaching structure are developed together.
- The aim is to give students practically usable knowledge of digital marketing.
A new course within Digital AD / Copy
Borås Higher Vocational College has chosen HERE as its partner to develop a digital marketing course for the Digital AD / Copy programme. The work is carried out together with the programme’s steering group.
Expertise from everyday digital work
The course will give students an understanding of how strategy, channels, data and follow-up connect in practical marketing work. The content starts from the demands and working methods they will meet professionally.
A contribution to future expertise
Through the collaboration, HERE can share current experience from client assignments while helping the programme develop in step with the industry.
In depth
Sources and related reading
Related at HERE
The next step
Do you want to turn insights into action?
We help companies connect strategy, marketing, data and follow-up so that digital efforts lead to concrete business benefits.
Talk to HERE
