The course content is tied to what working life actually needs.
Borås Higher Vocational College chooses HERE as partner for a new course
HERE is tasked with developing the Digital Marketing course for the Digital AD / Copy programme, together with the programme’s steering group.
Short summary
The most important thing to take with you
Industry expertise and teaching structure are developed together.
The aim is to give students practically usable knowledge of digital marketing.
A new course within Digital AD / Copy
Borås Higher Vocational College has chosen HERE as its partner to develop a digital marketing course for the Digital AD / Copy programme. The work is carried out together with the programme’s steering group.
Expertise from everyday digital work
The course will give students an understanding of how strategy, channels, data and follow-up connect in practical marketing work. The content starts from the demands and working methods they will meet professionally.
A contribution to future expertise
Through the collaboration, HERE can share current experience from client assignments while helping the programme develop in step with the industry.
In depth
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